How AI-Generated Images Outperformed a Photoshoot
For the premium taxi service Prestige Ride, we created photorealistic images of their fleet — entirely through AI, without the need for traditional photoshoots. This allowed the client to avoid the costs of prepping the cars and get flawless visuals that stand out from the competition.
Challenge:
Prestige Ride, a premium taxi service in Wrocław, came to us with a clear goal: to obtain perfect visuals of their fleet without organizing a traditional shoot.
Why skip the shoot?
— Minor cosmetic flaws on the vehicles that are hard to hide without retouching
— Complex logistics: weather conditions, permits, car prep, cleaning
— Competitors’ visuals were generic, dull, and technically weak
The client wanted something else — controlled, thoughtful, and at the same time realistic visuals that immediately signaled quality, luxury, and trust.
Our Approach at Pic Pac:
We proposed skipping the shoot entirely and generating photorealistic images using AI.
This solution allowed us to:
✔ Accurately recreate specific car models (Lexus ES, Mercedes-Benz E-Class, V-Class, Audi A6)
✔ Use real Wrocław locations — OVO Apartments, Old Town, the airport
✔ Control lighting, angles, car cleanliness, and weather
✔ Avoid extra costs and deliver results even better than traditional photos
We didn’t just generate cars — we built entire scenes filled with atmosphere, city style, lighting, and visual depth.
Results:
10 photorealistic images adapted for social media, the website, banners, and print.
Each image:
✔ Accurately reflects the car model and details
✔ Shows the vehicle in a natural city environment, without unnecessary logos or distractions
✔ Has depth, contrast, and lighting typical of professional photography
✔ Looks impeccably clean, sharp, and premium
Usage:
— Instagram content: carousels, Reels, profile covers
— Website: fleet section, backgrounds, section headers
— Google Business: service category illustrations
— Advertising banners: online and print
Financial Impact:
A classic shoot would cost:
Photographer + retouching → 2000–2500 zł
Car prep + logistics → 500–1000 zł
Total → over 3000 zł
We delivered a visually superior result without requiring the client’s involvement in the process.
Brand Impact:
— Complete refresh of the service’s visual style
— Strengthened the “premium” impression at first glance
— Increased brand trust, especially among business clients
— Boosted conversion rates from Instagram thanks to high-quality visuals
The client didn’t just get images that “show the car” — they got visuals that sell the emotion: confidence, style, comfort, and class.
"We wanted perfect photos but didn’t want to go through a photoshoot. Thanks to Pic Pac, we got materials that look better than any real shoot. The cars look flawless, the locations are spot on, and we immediately saw more interest from clients. We’re thrilled!”
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